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Meet The Team

Annette Ridenour

Annette Ridenour

Founder and President, Aesthetics, Inc. Founding Board Member of the National Organization for Arts in Health

Annette’s been a leader in healthcare design and arts in health for over 40 years as president of Aesthetics, Inc. She has been described as a practical visionary for her ability to combine explorative thought with strategic thinking focused upon implementation. She is a natural group leader and as a practitioner of Generative Space, Annette guides healthcare leadership in processes to create physical spaces that support not only their institutional mission and goals but improves the emotional level of satisfaction of patients, visitors and staff in working in and experiencing healthcare.

As the co-founder and board member of the National Organization for Arts in Health (NOAH), she has helped guide the field, including the New Curriculum in Arts in Health for Arts Preferences, this book is the basis of the soon-to-be certification for Art Preferences.

A pioneer of the field of arts and healthcare, she served as one of the original board members and president of the Society for the Arts in Healthcare. Currently she’s Treasurer of the National Organization for Arts in Health. She coauthored “Transforming the Healthcare Experience through the Arts” with former Rady Children’s Hospital CEO, Blair Sadler and authored numerous chapters in, most recently “Managing Arts Programs in Healthcare” edited by Patricia Dewey. She is one of the authors and editors of the newly released “Core Curriculum for Arts in Health Professionals.” She has received numerous awards including: Founders Award from HFSE, Lifetime Achievement in Arts in Healthcare, 1st place for Art in the Patient Environment from the Int’l Academy for Design and Health, Generative Space Award for St. Joseph Oakland Hospital and in 2016 won the International Award for Valley Children’s Hospital and in 2019 for her Rejuvenation Station, a pod-a-portal unit bringing science-based audio sound experiences to clinical staff, where they need it and when they need it.

Two examples of Annette’s pioneering work are Lucile Packard Children’s Hospital at Stanford, where she led Aesthetics in the design and facilitation of their award winning multi-year arts program and Penn State Health Hampden Medical Center. Penn State has become a model of how the arts can help express an organization’s DEI.

David Corbin

David Corbin


Advisor to hospitals and businesses for 40 years, David is well known as the author of Wall Street Journal Best Seller Preventing BrandSlaughter: How to Preserve, Support and Grow your Brand Asset Value.  President of The Performance Technology Group, David is an inventor, , healthcare trainer and lecturer on how to create and maintain brand integrity at every touchpoint. Over 10,000 healthcare workers have experienced his multi day training program, The Marketing Mentality for the Healthcare Professional based on his book, Psyched On Service: Building a Total Service Mentality. He was awarded the BofA Innovation of the Year for his medical touchscreen system for lifestyle dispensing.  As President of Aesthetic Audio Systems since 2004, he had oversight of nationwide hospital  installations of Harmonic Healthcare™ customized ambient music systems. In 2019 David had the honor of having two of his books achieve the Wall Street Journal Best Sellers List.

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Gary Malkin

Musical Director

Gary Malkin is a multiple Emmy award-winning composer, public speaker, and music and health innovator who empowers the world to embrace musical strategies for health, wellness, optimal performance, and a connection to what matters most.

He is dedicated to redefining music’s role in society’s institutions, with a particular focus on developing music-infused psychosocial resources for those traversing life’s significant transitions. He has spent the last twenty years developing “alchemical wisdom,” a genre that sets spoken wisdom to customized music so that we might to fully listen to life-enhancing wisdom — not just with our minds, but with our hearts and souls as well.